Deliverables
- Website Design & Development
- UI/UX Design
- Brochure Design
- Leaflet Design
Transforming a Longstanding Care Provider’s Brand Presence
LSR Care approached us seeking a complete refresh of their online and offline materials. Their previous website and marketing assets no longer reflected the high standard of care they are known for. The objective was to modernise their digital presence and printed collateral to convey trust, compassion, and professionalism.
Project Overview
With over two decades of experience providing person-centred care, LSR Care has built a trusted reputation in the home care sector. However, their outdated website and marketing materials failed to showcase the quality of their services or inspire confidence among prospective clients and families.
I was tasked with creating a new website and redesigned brochures and leaflets that aligned with LSR Care’s values and enhanced their brand image, while also improving user experience and accessibility for a sensitive and varied audience.
My Approach
The website redesign focused on clean, elegant UI and intuitive UX to better guide users through information about services, care options, and how to get in touch. I created a clear navigation structure, optimised page layouts for readability, and incorporated prominent calls-to-action (CTAs) to encourage enquiries while maintaining a reassuring and supportive tone.
The new visual style incorporated soft, welcoming colour palettes, refined typography, and thoughtful use of imagery to build emotional connection and trust. Careful attention was paid to ensuring the website was fully responsive, accessible, and SEO-friendly.
Alongside the website, I redesigned their brochures and leaflets to align visually with the new digital presence. The printed materials were restructured to communicate key messages clearly, supported by an updated layout that felt both professional and approachable.
Results
LSR Care now has a cohesive, modern brand presence across both digital and print. The updated website and marketing materials present their services in a clear, professional, and compassionate light, helping to build trust with clients and families while supporting the organisation’s growth ambitions.
