Clinic Grower

Client

Website

Deliverables

While working with Elius Group Ltd as a lead Web/Graphic Designer, I was brought in to help launch Clinic Grower — a new venture focused on delivering growth marketing solutions to medical and aesthetic clinics across the UK. I was tasked with creating the brand identity from the ground up and producing all foundational assets needed to establish a professional, credible presence in a competitive sector.

Project Overview

Clinic Grower’s mission is to empower clinics to thrive by providing localised, specialist marketing services tailored specifically to the healthcare and aesthetics industry. With a goal of building trust and authority from the outset, the brand needed to present a professional, supportive, and results-driven image across all digital and offline touchpoints.

I was responsible for the full brand creation, from designing the logo and proposing the slogan (“Empowering Clinics To Thrive”) to developing a high-quality website and producing a comprehensive suite of marketing and operational materials. I also managed a small team of designers and content writers, guiding them to ensure brand consistency and adherence to client specifications.

My Approach

The brand identity began with the logo. I designed a clean, contemporary mark combining the letters “C” and “G” into a single, flowing icon, with a growing plant at the centre — symbolising growth, nurturing, and a strong foundation for success. The structure reflects both stability and forward momentum, key attributes for a growth marketing partner.

For the colour palette, I selected complementary shades of teal and dark green:

• Teal symbolises clarity, renewal, and strategic communication — aligning with the values of transparency and growth.

• Dark Green signifies strength, trust, and professional credibility — essential for a brand operating within the healthcare and aesthetics space.

Typography was carefully chosen to balance modernity and professionalism — utilising a bold, confident sans-serif for “Clinic Grower” paired with lighter, supportive secondary text styles for a clean, accessible look across all materials.

Following the brand creation, I designed and developed the Clinic Grower website, focusing on a clear, intuitive structure optimised for lead generation and client engagement.
Additionally, I produced:

• High-quality brochures to showcase service offerings.

• Blueprint (lead magnet) documents to support targeted email campaigns.

• Price list documents designed for seamless client presentation.

• Business cards and branded social media assets to maintain visual consistency across digital and physical touchpoints.

Throughout the project, I led the creative direction, ensuring that all visual and written outputs adhered to the established brand guidelines and resonated with the target market.

Results

Clinic Grower now stands as a trusted, highly professional brand within the healthcare and aesthetics marketing sector.

In 2025, Clinic Grower was awarded Highly Commended at the prestigious Aesthetic Awards, recognising the brand’s exceptional impact and rapid growth within the industry.

The cohesive branding, strategic website, and comprehensive marketing materials have positioned Clinic Grower as a go-to partner for clinics seeking measurable growth and sustained success.