Caster APP

Client

Deliverables

While serving as Creative Director at Edge House Media, I was tasked with leading the branding and user interface design for Caster — a mobile application built to manage live streaming, recording, and media file storage via the cloud.

The goal was to create a clean, modern identity and intuitive user experience that would empower users to cast, record, edit, and organise their video content effortlessly.

Project Overview

Caster App offers an all-in-one solution for livestreamers and media professionals, allowing users to broadcast live, store recordings securely in the cloud, and bulk manage or edit their media files.
I was responsible for establishing the visual brand identity, designing the user interface and user experience of the mobile application, and developing the creative direction for the website landing page.

My Approach

The brand identity began with the creation of a distinctive logo.

I designed a mark inspired by both a camera shutter and sacred geometry, symbolising precision, creativity, and the cyclical flow of content creation.

The symmetrical form projects stability and trust, while the clean, minimal linework ensures clarity and modern appeal across digital platforms.

The colour palette was selected to reflect a balance between professionalism and approachability:

• Midnight Blue Gradient background representing technology, trust, and depth.

• Pure White for the logo and typography to maximise clarity, contrast, and visual sharpness.

Typography was chosen to enhance readability while maintaining a strong, contemporary aesthetic, reinforcing the app’s technological edge.

For the mobile application UI/UX, I focused on clean layouts, intuitive navigation, and a frictionless user journey — ensuring that users could easily record, manage, edit, and upload their media content.
The interface blends professional design standards with user-centric functionality, making the application accessible to both novice and advanced users.

The website landing page was designed with a strong visual impact in mind.
I implemented full-screen slider animations with smooth transition effects to provide a dynamic and engaging first impression.

The landing page structure guides visitors clearly towards app download or onboarding pathways, ensuring effective lead conversion while maintaining a sleek, futuristic visual tone.

Results

Caster App now possesses a sophisticated, high-functionality brand identity and user experience framework, positioning it as a credible solution within the live streaming and media management sector.

From the logo and app design to the animated landing page, every element was crafted to deliver a seamless, modern experience tailored to the needs of contemporary content creators.