Deliverables
- Branding
- Web Design & Development
- Logo Design
Branding, Logo Design, Landing Page Design & Development
Project Overview
Elius Group required a refined corporate identity and an online presence to represent its collective businesses — Leap Digital and Clinic Grower. I was tasked with creating a branding solution and a simple splash/landing page that would provide clear direction to the group’s associated companies while establishing a professional and premium brand image.
My Approach
The project began with developing a brand identity that could embody the group’s philosophy of innovation, precision, and trust.
I created a geometric sun icon at the core of the logo, designed with interlocking linear elements to symbolise endless energy, structured thinking, and outward growth. The symmetry of the design conveys balance and credibility, while the solid central circle represents unity and a strong foundation.
Colour choice was a key part of positioning. I used a palette of deep navy and gold — conveying authority, sophistication, and success without being ostentatious.
Following the branding, I designed and developed a clean, minimal landing page. Its main purpose was to direct users intuitively to either Leap Digital or Clinic Grower, while visually reflecting the premium nature of the brand.
Results
The final outcome is a cohesive brand and online presence that sets the right tone for Elius Group’s business ventures, with scalability for future expansion.
The logo has become a strong visual anchor across all of the group’s communications, and the website offers a clear, elegant user journey with minimal distraction.
