Deliverables
- Website Redesign
- UI/UX Strategy
- SEO Optimisation
- Lead Generation Focus
- Leaflet Design
- Magazine Feature Page Design
Establishing a Trusted Digital Platform for the UK’s Leading Laser Provider
Fotona UK approached us at the inception of their journey to become the official distributor of Fotona Lasers within the United Kingdom. They required a professional, high-performing website and supporting marketing materials that would effectively introduce the brand to a UK audience, while maintaining alignment with the global Fotona identity.
Project Overview
Fotona UK specialises in providing cutting-edge laser technology across medical, dental, and aesthetic sectors. With a strong emphasis on practitioner support, training, and aftercare, the brand needed a full suite of digital and print assets that would reflect its technological leadership and establish its credibility in a competitive market.
I was tasked with creating the website from scratch, designing a structure that combined brand coherence with enhanced user flow, optimised lead generation, and future scalability. In addition, I designed promotional leaflets to showcase the laser systems available for clinics, and created a magazine feature page to promote Fotona UK’s offering within a leading aesthetics publication.
My Approach
To ensure brand consistency, I carefully studied the main Fotona global website and adapted the visual language for a UK-specific audience. The website was designed to be clean, authoritative, and user-focused — with structured navigation and clear calls-to-action (CTAs) to support lead generation.
SEO optimisation was embedded into the build to support long-term growth in search visibility. Each section was crafted with both the end user and the clinic owner in mind — balancing technical information with engaging, easy-to-access pathways to enquiry.
Alongside the website, I created printed marketing collateral, including professionally designed leaflets that showcased the key laser systems and their applications, helping to support the sales team in client outreach. I also developed a dedicated magazine feature page to highlight Fotona UK’s expertise, structured to attract attention within a highly competitive aesthetics publication.
Throughout the process, I worked closely with the client to ensure that all assets remained aligned with their strategic goals and upheld the premium, clinical quality associated with the Fotona brand.
Results
Fotona UK now has a cohesive digital and print presence that positions them as a leader in the UK laser market. The newly designed website, lead-generation strategy, promotional leaflets, and magazine feature collectively strengthen the brand’s visibility, credibility, and capacity to drive new business opportunities.
