Gem Stone Love

Client

Deliverables

Gem Stone Love, a London-based online retailer passionate about crystals and holistic well-being, approached us to create a professional brand identity and an e-commerce platform that would resonate with a spiritually motivated audience. The goal was to craft a distinctive, premium brand presence that would stand out in an increasingly competitive market.

Project Overview

Serving an audience that values authenticity, energy, and beauty, Gem Stone Love required a brand and digital platform that felt trustworthy, refined, and emotionally engaging.
I was tasked with designing a meaningful logo, creating the overall brand visual direction, and building a user-friendly e-commerce website tailored to crystal enthusiasts and holistic consumers.

My Approach

The brand identity was anchored around the logo design. I created a detailed illustration of a blooming lotus flower integrated with a gemstone at its core — symbolising purity, enlightenment, and enduring beauty. Surrounding the lotus are subtle golden accents and a glowing halo, representing positive energy, balance, and spiritual growth.

For the colour palette, I selected:

• Deep Charcoal for the background, creating a sense of mystery, depth, and elegance.

• Pure White for the linework, ensuring clarity, sophistication, and visual balance.

• Accent Gold to symbolise illumination, luxury, and the precious nature of the products Gem Stone Love offers.

The typography was chosen to complement the emblem — a refined serif font for “Gem Stone Love” that exudes timeless elegance, paired with minimal, understated text for “London” to anchor the brand geographically without overpowering the design.

The website design followed the same principles of clarity, elegance, and emotional connection. I created a light and intuitive user interface that allows customers to easily explore different gemstone collections, learn about their meanings, and shop effortlessly. The e-commerce system was fully integrated for secure transactions and smooth backend management.

Throughout the project, I maintained a strong focus on aligning the visual storytelling, brand message, and functionality to create a cohesive, trustworthy experience for customers.

Results

Gem Stone Love now possesses a sophisticated, spiritually resonant brand identity supported by a polished e-commerce platform.

The logo, colour palette, and website together establish a premium yet approachable presence that appeals directly to their target audience, positioning the brand for sustainable growth within the gemstone and holistic lifestyle market.