Deliverables
- Branding
- Website Design & Development
Revitalising a Trusted Brand for the Next Stage of Growth
Speedy Fix Services approached us looking for a complete brand overhaul. As specialists in water leak detection using advanced technology, they required a professional identity and website that better reflected their expertise, reliability, and ambition to dominate their market online.
Project Overview
The client’s existing logo and website had become outdated and no longer represented the high standards of service they delivered. Our task was to refresh their brand image, redesign their website with stronger calls-to-action (CTAs) for lead generation, and ensure the platform was built with SEO performance in mind to support aggressive growth plans through PPC and organic search.
My Approach
The project began with reimagining the logo. I designed a bold, dynamic icon featuring a water droplet integrated within a wrench shape, set within a diamond form. The accompanying speed lines convey urgency, precision, and fast response — all core values of Speedy Fix Services.
The colour palette focuses on a vibrant royal blue:
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Royal Blue signifies trust, professionalism, and expertise — ideal for a service where customer confidence is essential.
The typography was updated to a clean, geometric sans-serif typeface to communicate clarity, strength, and modernity. The word “Speedy” has slight forward-leaning elements, subtly enhancing the feeling of motion and rapid response.
Following the brand refresh, I designed and developed a new website structured for conversions. Prominent CTAs are positioned throughout, ensuring users can easily request assistance or obtain quotes. I also built the website with SEO best practices from the outset, working closely with the content team to ensure that all service pages were optimised for local and national search visibility.
Results
Speedy Fix Services now has a strong, professional brand presence that immediately communicates their expertise and reliability. The website is designed to drive high-intent actions, supporting PPC campaigns and ongoing SEO efforts. The refreshed identity positions Speedy Fix Services competitively as a trusted specialist in leak detection across both residential and commercial markets.
