Buy OR Sell FX

Client

Deliverables

Buy Or Sell FX approached us with a clear vision: to build a strong, credible brand in the competitive forex signals market and to create a digital platform that would facilitate real-time delivery of market insights and trading education.

I was tasked with developing the brand identity, establishing the design direction, and producing a website with integrated client functionality built for scalability and ease of use.

Project Overview

Buy Or Sell FX provides daily real-time forex signals to their subscribers, with future plans to offer beginner-friendly trading courses.

Initially hired to brand their identity, my role expanded to cover the visual direction of the platform, user interface structure, and preparation for a future mobile app expansion.

My Approach

The branding began with the creation of a bold, versatile logo. I designed an emblem that reflects financial decision-making and market movement, consisting of two dynamic arrows — one green (buy) and one red (sell) — integrated into a geometric, forward-moving design.

This visual immediately communicates the brand’s core offering: decisive action in a volatile environment.

For the colour palette, I selected:

• Green to symbolise buying, growth, and opportunity.

• Red to symbolise selling, caution, and exit strategies.

• Monochrome black and white to reinforce a sense of professionalism, stability, and clarity — essential qualities for financial services.

The typography was carefully chosen to balance boldness with simplicity. “BUY” and “SELL” were given strong, contrasting treatments, with “OR” emphasised using a reversed colour block — a subtle nod to decision points in trading strategies.

The website design was developed around a minimalist, modern financial aesthetic. Key features included:

• A custom client dashboard where subscribers could manage their profiles and subscriptions.

• Integrated SMS functionality through a third-party plugin, delivering forex signals in real time and automatically removing unsubscribed users from the system.

• Clear and frequent calls-to-action (CTAs) designed to convert visitors into subscribers or course participants.

• A scalable structure ready to support the future rollout of a mobile application.

Throughout the project, I managed the overall design direction, ensuring the platform felt approachable yet professional, catering to both novice and experienced traders.

Results

Buy Or Sell FX now has a professional, high-impact brand identity and a streamlined digital platform, both of which position the company for sustainable growth.

The strong visual branding, combined with client-centric digital functionality, ensures the service appeals to a wide audience while maintaining the flexibility needed for future expansion into mobile and education markets.