Deliverables
- Logo Redesign
- Website Design
- Brand Guidelines
- Event Materials
- Brochure & Leaflet Design
- Business Card Design
- Social Media Asset Creation
- Team Management
Rebranding and Building a Digital Foundation for a Growing Agency
While working as a Lead Web/Graphic Designer under Elius Group Ltd, I was brought in during the early stages of Leap Digital’s development. The goal was to reposition the agency with a strong, professional brand identity and a modern website capable of supporting rapid growth and national client acquisition.
Project Overview
Leap Digital, a sister company of Elius Group, was emerging as a full-service digital marketing agency offering website design, SEO, PPC, and social media services. However, their initial branding and online presence did not reflect the expertise and quality they aimed to deliver.
I was tasked with leading the creative rebranding of Leap Digital, which included redesigning their logo, developing comprehensive brand guidelines, launching a new website, and producing a wide range of marketing and promotional materials to support their commercial growth.
My Approach
The project began with a complete brand refresh. I designed a modern, impactful logo that reflected the agency’s dynamic and results-driven nature, paired with a clean, flexible visual identity that would work across both digital and printed platforms.
I created detailed brand guidelines covering logo usage, colour palette, typography, and visual tone to ensure brand consistency across all future applications.
The new website was designed to be high-converting, user-friendly, and SEO-optimised, highlighting Leap Digital’s services while making it easy for prospective clients to get in touch or request a quote. The design focused on clear navigation, compelling messaging, and strong visual hierarchy to improve both UX and lead generation.
Beyond digital assets, I also developed event materials, brochures, leaflets, and business cards to support the agency’s in-person marketing activities. I designed social media templates and visual assets to help their team maintain a consistent brand voice online.
Throughout the process, I managed a small team of designers and content writers, providing creative direction and ensuring that all client specifications were accurately interpreted and delivered to a high standard.
Results
Leap Digital now has a cohesive, high-quality brand identity and a professional online presence that positions them competitively in the UK digital marketing space. The new branding, website, and marketing materials have provided a strong foundation for the agency’s continued expansion and success.
