Deliverables
- Web Design & Development
Revitalising the Digital Presence of a Local Motorcycle Dealer
MotoTweeks, a trusted independent motorcycle dealer and service provider, initially came to my attention as a customer when I required servicing for my own motorbike. Upon reviewing their online presence, I noticed their website was outdated, vulnerable to phishing redirects, and no longer reflective of their professionalism or quality of service.
I took the initiative to pitch a new website concept to MotoTweeks, offering a complete overhaul to better represent their brand and support business growth.
Project Overview
MotoTweeks required a modern, reliable website that could act as a professional online showcase for their services, enhance local visibility, and rebuild customer trust following technical issues with their previous platform.
I was responsible for designing and developing a new website, managing domain migration, assisting with email reconfiguration, and optimising content for search engines and user engagement.
My Approach
The project began with the creation of a clean, user-friendly brochure website.
I designed a platform that prioritised easy navigation, service visibility, and clear calls-to-action to encourage customer enquiries and bookings.
In addition to web design and development, I liaised with their previous designer/developer to:
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Transfer the domain from the old registrar to a secure new provider.
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Reconfigure and re-establish email accounts, ensuring that Nigel, the owner, could continue business operations with minimal disruption.
I also wrote fresh, SEO-conscious copy for the website, ensuring that both user engagement and search engine visibility were optimised from launch. The tone of voice remained approachable, professional, and tailored to MotoTweeks’ client base.
Throughout the project, I worked closely with Nigel to ensure that the new site fully captured his vision and business ethos, delivering a solution that was both technically secure and visually representative of MotoTweeks’ high standards.
Results
MotoTweeks now has a secure, modern, and professional website that accurately reflects their service offering and helps them attract new customers locally.
The transition process was handled with minimal disruption, restoring online functionality and credibility while setting the foundation for ongoing digital success.
